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FIFA Expert

The Challenge

FIFA Expert publishes tips to help people improve their skills at the EA Sports FIFA series. Their industry leading expertise has led them to be one of the most successful FIFA-related content creators on the internet. However, their dated website and inefficient sales methods were preventing them from achieving optimal sales. We paired up with FIFA Expert to completely revamp their digital presence.

The Solution

We worked from the ground up to simplify FIFA Expert’s website, and create a more clear journey for visitors. We integrated an automated sales platform and contact system to let their editors focus solely on creating content. We also designed a unique brand image that will keep consistency between FIFA Expert’s website, PDF guides and social media channels.


Increase in Sales


Increase In Returning Visitors


Increase in Page Views

The Results


New Branding

We delivered a completely new FIFA Expert identity — including a logo and style guide — that represents what the brand is all about. These styles are used for the website and PDF guides, and will be adopted by their in-house design team for use across all of their digital channels.

Sales Platform

Our new digital sales system allows users to purchase FIFA Expert’s PDF guides automatically. This takes the burden of sales away and lets their team focus on publishing content.


We took measure to ensure that all existing SEO and content was carried over from the old design, as this was vital to FIFA Expert’s business development.